How do you create an ideal food for adult dogs? First, build a state-of-the-art factory using the finest imported machinery. Secondly, place it right next door to a meat-processing plant, thus ensuring the freshness and goodness of locally sourced ingredients. Then employ a team of the best nutritionists to create a food that delights the palate and meets the unique nutritional needs of adult dogs. Only then can you call it ideal®.