Unique protein source- not commonly used, therefore reducing risk of allergies. Better digestion- optimal with only rice (ensures high digestibility). Balanced Omega 6 and Omega 3 fatty acids enhance skin and coat health. Liver digest for enhanced taste and enjoyment. Vitamin and mineral fortified. Contains vitamins A, C and E and selenium which act as natural anti-oxidants. Increased biotin and organic zinc to promote skin and coat health. Added zeolite and vegetable pulp for better digestive safety.